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The basics of search engine friendly web pages
General
Information:
Make sure the most important information is at the
top of the site.
Look at the top sites in the keywords you are
submitting with your site. Look at what they are doing and not doing
to be placed high in the search engines.
Make sure the webpage title lists the name of the
organization or company. It is the first thing that the searchers, as
well as the search engine spiders, see.
Be sure to have text on the website page. If the
page is completely graphical, the search engine can't catalog the
content of the page, and will most likely not list it.
Meta Tags:
The use of Meta Tags can be very beneficial to your
submittal, but they will not guarantee a listing or high placement.
They can be used for both keywords and description.
Keyword Meta Tags are located in the header of your
webpage's HTML source. The keywords should be words people searching
for a site like yours would use. Try to think of any words that would
be used to find your site. The maximum limit for keyword Meta Tags is
1000 characters.
The description Meta Tag is also in the header of
your HTML source. This description should draw the searcher into
visiting your site. The description can be a maximum of 250
characters.
You can repeat a keyword as many as 6 times, but
the duplicate words can't be right next to each other.
Placement
Suggestions
Use target keywords (keywords that appear on your
website) to assist in better placement.
Position your target keywords high up on the page.
Place target keywords in title.
Place target keywords in headline of page, as well
as in the first few lines of text.
Frequency of target keywords throughout the webpage
can increase listing probability. Search engines see sites with
keywords used often as more relevant to
the topic then those who use the keywords less frequently.
Using tables at the top of the page can push
keywords further down the page, making a site look less relevant. The
search engines read text first, which makes it look like the text is
placed lower on the site.
Have HTML text on the page relevant to the topic of
the site. Seach engines don't read graphical text.
Don't try to trick the search engines by repeating
keywords hundreds of times in smaller text or in text the same color
as the background. If the text is not
visible in the browser, it will not be viewed by the search engines.
Submitting
All Pages
You do not need to submit all of the pages in your
site, but there are ways to increase the probability that the search
engine will follow all of the links and list all of the pages.
Using only image map links to get from one page to
the other will not be followed by the search engines. Add some HTML
hyperlinks to the home page that lead to major inside pages.
Be sure the internal linking of your pages is done
correctly. By naturally pointing to the various pages of your site
from within it, the search engines will have a better chance of
following those links. To read the deatils about site submision,
click
here. For a checklist of the most important
steps before submitting your website,
click here.
Links with
other Sites
Major search engines use link analysis as part of
their ranking structure.
Get good links from good sites that are relevant to
your topic. This can be beneficial not only in the search engine
listings, but it also gets your site seen by the people visiting those
sites.
To find good sites to link with, do a search on the
search engine with your keywords, and contact those sites listed in
the top ten to ask if they will link you.
